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The Importance of Real-Time Tracking & Visibility

Real-time visibility essentially means live information that allows you to monitor the route of goods and their exact location at any given point. It enables you to understand what is truly happening, under what conditions, and the emergence of any issues. It allows you to rectify the problem by determining the situation and finding the best solution at the moment, thereby saving costs.

The implementation of tracking and real-time visibility has been a milestone that revolutionized and transformed the way supply chains were managed and optimized. In this era of growing consumer expectations, providing individuals and businesses with information about the status of their deliveries is crucial to ensuring customer satisfaction and brand loyalty. 

Collecting real-time transport visibility data gives companies the ability to deliver not only physical products but also the valuable intangible benefits of an enhanced customer experience and peace of mind.

Tracking enables reduced response times, quick and decisive action in the face of disruptions. Having accurate and reliable data on the location of incoming shipments allows businesses to plan and strengthen collaboration across various stages of the logistics chain.

These tools are not only about knowing the location but function strategically for supply chain optimization. From cost reduction to precise planning and inventory management.

Key Benefits of Real-time Visibility in the Supply Chain:


  • Access to accurate real-time data

  • Detection of real stops and pauses

  • Wait times at country borders

  • Carrier activity and capacity

  • Collaboration among carriers


Challenges in Delivery Businesses Due to Lack of Tracking and Visibility:

The inability to meet customer demands with real-time updates and alerts leads to inefficiencies in the supply chain, resulting in several challenges.


  • For businesses: The absence of tracking and visibility in the delivery business may result in operational inefficiencies, a subpar customer experience, higher expenses, an inability to resolve issues, and a diminished competitive edge.

  • For customers: Lack of tracking and visibility in delivery enterprises may pose difficulties for customers, causing uncertainty regarding order status, a lack of influence over delivery schedules, and challenges in scheduling deliveries. The absence of up-to-the-minute details on order location and status might lead customers to experience anxiety and frustration, ultimately leading to an unsatisfactory customer experience. Moreover, missed deliveries and the necessity for rescheduling can bring inconvenience and extra costs for customers.


The adoption of real-time tracking and visibility in the supply chain has brought about a significant revolution in logistics management. These tools not only provide accurate data and opportunities for strategic decision-making but also enhance customer experience and strengthen business competitiveness. 

The ability to offer real-time updates and efficiently manage logistical processes translates into more effective operations and satisfied customers. Conversely, the absence of tracking and visibility poses challenges for both businesses, with inefficient operations and additional costs, and customers, who face uncertainty and unfavorable experiences.

 In an increasingly competitive business environment, the intelligent implementation of these technologies becomes a key factor for success, enabling agile and adaptive logistics that respond to the changing expectations of the market.

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